Team training & workshops
New to AI? Let’s get you comfortable with the basics. Already using it? We’ll work on better results and more advanced skills, using your own marketing work.
In-person or online · No technical background needed
Find your training
Choose your starting point
New to AI or still finding your feet
Understand the tools, write useful prompts and check the answers. Build confidence with tasks you recognise.
See introduction trainingAlready using AI in your work
Get beyond generic answers. Bring your context into the work and build reusable skills for recurring tasks.
See upskill trainingMixed experience in your team? We can combine both levels. Tell me about your team →
Start with the basics
For teams who want to understand AI and start using it with confidence. We explain as we go and practise together.
Introduction · AI foundations
Learn what AI can help with, how to write a clear prompt and how to check its answer. We start with an everyday task and add useful background, such as your audience and examples.
You take away: a prompt you’ve tested on your own work, and a way to improve the answer.
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Introduction · Choose your tool
Understand the differences and practise in the tool your team uses. We can focus on one tool or compare them using the same marketing task.
You take away: a clearer view of which tool fits the job and the confidence to use it.
Ask about this trainingBuild on what you already know
For marketers who already use AI and want more useful, consistent results. Bring a real task you’d like to improve.
Upskill · Marketing practice
Work through your research, content or campaign tasks. Give AI the context it needs, improve the output and decide where your own judgement matters.
You take away: a way of working you’ve practised on a marketing task you actually need to do.
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Upskill · Context & reusable skills
Keep explaining the same things to AI? Bring a recurring task. We’ll bring your instructions, brand voice and examples together in a reusable skill or setup that fits your tool.
You take away: a first version you’ve tested, with a clear idea of what to improve next.
Ask about this trainingWe choose the depth and tools together. You don’t need to code.
Collaboration · Governance · Shared skills
Using AI together takes a few shared habits. We can include these in your introduction or upskill training, using your team’s own tools and policies.
We work through which information belongs in which tool, who checks the output and when to ask a colleague. Your existing policies are the starting point.
You take away: shared working agreements your team can put into practice.
Practise documenting a skill, sharing it through the options your tool supports and helping a colleague use it. We look at access, ownership and keeping the shared version up to date.
You take away: a first shared skill or setup, with instructions for your colleagues.
Use a real task to agree what a good result looks like. Practise reviewing the output and improving the instructions together, so useful feedback ends up in the next version.
You take away: a simple routine for reviewing and improving your team’s AI work.
Before we start
Absolutely. You don’t need to code or know the terminology. We start with a task you recognise and practise together. Tell me if your team has mixed levels so I can prepare for that.
Context is the background AI needs: who you’re writing for, your examples and what a good result looks like. A reusable skill brings instructions and supporting material together for a recurring task. The way we set it up depends on the tool you use.
Yes. We’ll agree on the tools and access beforehand. We can work in Claude, ChatGPT or Microsoft Copilot, or compare them if that’s what your team needs.
That’s the idea. We’ll choose tasks your team recognises and agree what material they can bring. Let me know any restrictions before the session.
Both. I’m based in the Netherlands and available for international in-person training, as well as online sessions. Share your location and preferred format when you get in touch.
We’ll choose the length together based on the topic, experience and time you have. Share those details when you get in touch.
Let’s talk
Bring me your audience or your team. I’ll help them understand AI and find a useful next step in their own work.